How Uniqlo’s Manga UT Drop Turned Otaku Passion into ¥1.5 Billion Revenue - and What’s Next
When Chainsaw Man ripped through the streaming charts in 2024, fans weren’t just binge-watching - they were hunting for anything that let them wear the devil-ish grin on their sleeves. That same feverish energy sparked an unlikely alliance between Japan’s fast-fashion titan Uniqlo and a heavyweight manga publisher,